

You can use SE Ranking to look up a website’s organic traffic and the keywords it ranks for. While Google Analytics tracks much more statistics, these are the most important ones to consider for web traffic analysis. This will help you optimize your web content for better performance across all devices. Open the Audience tab and click Mobile and Overview to discover the percentage of your consumers using mobile devices.


For example, a user who visits multiple times throughout the day is counted as a single unique visitor. Unique Visitors: refers to the number of individual users who visited a website or collection of web pages during a specified period.Traffic analytics tools tell you how many visitors you have, where they’re coming from, and how they interact with your content.īut what other data should you pay attention to? Analyzing your website’s traffic: what to checkĪlthough Google Analytics is the number one tool for analyzing your site’s traffic, you can pick from various free and paid traffic monitoring tools.
